Monday, April 15, 2024

The New “It” Bag

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What makes an “IT” bag an “IT” bag? All the coolest “IT” girls are carrying it of course! And let me tell you, the rising brand AUPEN has been absolutely killing it in that department. The “IT” bag brand is loved by Hailey Bieber, Jennifer Lawrence, and Selena Gomez to name but a few, and more specifically Taylor Swift on a date night in New York with Travis Kelce, truly establishing itself in “IT” bag status.

The brand, which was first spotted on Kylie Jenner in November 2022, has since gathered an impressive A-list following. And we can understand why, the designs are chic, timeless, structural, and sustainable, and most bags under £250.

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Founded in 2022 by Skye Tan, Aupen is a vegan, ethical handbag brand with studios in Brooklyn and Singapore. This small New York brand prides itself on sustainability and craftsmanship above all when it comes to its bags. Aupen brand codes revolve around the Japanese design principle Fukinsei, which is based on the idea of beauty within asymmetry. Each bag is made of circular, primarily recycled materials.

Aupen has quickly become iconic for its signature asymmetrical designs, which come in a wide variety of colours and variations. Most of the pieces have motivational names, like fearless, nirvana, and Purpose to name a few. Nirvana has been favoured by Taylor Swift most recently. And there are options for every taste, whether it’s classic black, a bright neon shade, or luxe details like crystal and chains.

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So if you want to stay ahead of the fashion game and channel your inner “IT” girl, make sure to check out AUPEN”s stunning collection, Trust me it won’t disappoint.

Aurora Rocca
Aurora Rocca
Having worked in the fashion industry for over 20 years both here and in London. Aurora’s background is primarily luxury fashion, beginning her career in Brown Thomas Dublin to the fast paced, dynamic environment of Selfridges to the unique and infamous Harrods, to having managed luxury stores on Bond street. Aurora is an enthusiast for fashion and travel. Working for travel news at the travel shop gives her the privilege to combine both her passions.

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