Boho is back—and it’s more refined, romantic, and rebellious than ever. Spring/Summer 2025 marks the return of the free-spirited aesthetic that once ruled the early 2000s, but this time, designers are reimagining it with a modern edge and a softer palette.
Leading the boho renaissance is Isabel Marant, the perennial queen of effortless Parisian boho cool. Her runway was a masterclass in tactile textures and relaxed silhouettes: think slouchy suede boots, fringe-trimmed jackets that swing with every step, and shoulder bags adorned with gold studs. It’s boho, but grown-up—less festival girl, more globe-trotting muse.
Ulla Johnson brought her signature ethereal touch to the trend, offering up sheer, floaty maxi skirts that seemed to float down the runway. Eyelet lace took center stage in tiered dresses that balanced structure with movement, evoking images of sun-drenched gardens and late summer evenings. The look is undone but intentional—perfect for the modern woman who wants to feel both romantic and grounded.
Beyond the big names, the trend showed up in earthy tones, intricate embroidery, and tactile materials like crochet, macramé, and washed linen. Silhouettes were breezy, layered, and forgiving, embracing the natural form instead of constricting it. Accessories followed suit: think oversized straw hats, shell necklaces, and mismatched bangles that jingle with each motion.
What’s refreshing about this season’s boho is its authenticity. It’s not about costumes or nostalgia; it’s about capturing a feeling—freedom, movement, individuality. Designers are tapping into a collective yearning for ease, escape, and self-expression, all while nodding to craftsmanship and sustainability.
As the temperature rises, expect to see the streets echo the runways: sheer blouses over bralettes, patchwork skirts, fringed vests, and stacks of jewelry that feel collected rather than curated. SS25 is shaping up to be a season of style without rules, where boho isn’t just a trend—it’s a mindset. Here are a few of our favourite picks from the highstreet. Happy shopping !!
